Digitas names regional creative leaders

Matt Cullen & Gary Tranter

In case you missed it, Digitas reverted to its original name this week, keeping the unicorn but dropping the LBi after 5 years.

Kingsley Taylor, formerly MD of Organic San Francisco, also assumed the same role at the network’s Bay Area office.

Now the shop has promoted Mike Frease to EVP, ECD in Chicago, where he had been SVP, GCD. At the same time, Morgan Carroll’s role has evolved from managing director, ECD to MD and executive creative chair.

The two will lead the creative team in Chicago moving forward.

“Mike has partnered with our clients to create iconic and award-winning campaigns. The results have been extraordinary—our Gold Lions, Pencils, Effies, and Grands Prix are proof of that,” said Carroll, who got promoted in summer of 2016. “More importantly, the work has embodied our commitment to combine creativity, technology, and data in ways that no other agency can.”

Frease had formerly led the agency’s work for Whirlpool, including the Maytag, KitchenAid and Jenn-Air brands. He joined the agency in 2014 after holding top roles at other Chicago shops including Leo Burnett, JWT and FCB.

The client’s “Care Counts” campaign won 38 medals at Cannes last year, and it also scored Adweek’s top honors for creative innovation.

[“Source-campaignasia”]